AW Fashion: Alkaline Launches Clothing Line

All Woman

Dancehall fans can rejoice: Jamaican artiste Alkaline has launched clothing line Vendetta Fam. The unisex clothing line channels an urban street style reminiscent of Kanye West's Yeezy or skater brand Supreme. “It was a crossover from the music,” shared sister-manager Kereena Beckford, two Friday nights ago. “We started out with merch for our fans and it evolved from there.” Of particular interest were the sweatsuit combos which were emblazoned with the brand's name. The collection was launched on Night 1 at CFW, set to the background sounds of the singer himself, with crowd favourites such as Fleek and Champion Boy. Eager fans can find the pieces online.




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