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Five stars for 5 series

BY RORY DALEY
Observer writer

Friday, May 26, 2017

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The all-new BMW 5 series was launched in fine style at the Mona Visitors' Lodge and Conference Centre on the grounds of t he University of the West Indies, Mona c ampus, in St Andrew, on Friday night.“The 5 series continues to hold prominence in the BMW line-up and it's perfect for the market. Jamaicans like big cars, making the new car a great alternative to the SUV, especially given our good pricing,” Matthew Cripps, group general manager at ATL Automotive, told Jamaica Observer's weekly Auto magazine.

“More” is the word used to describe the 2017 5 series as it offers all the enhancements expected over the previous generations. In production from 1972, for its seventh model change, BMW started by adding more space.

“The 5 series is the largest in its class, especially over its other German rivals,” Kevin Jackson, sales manager at ATL Automotive, told Auto.

The car is filled with more technology, so much so it's already captured the EyesOnDesign Best Designed User Experience Award. Tech runs the gamut from convenience features operated easily via BMW's iDrive infotainment system to driver assistance systems such as the Park Distance Control. The car also inherits the gesture control system pioneered on the larger 7 series. This allows occupants at the wave of a hand to operate several basic functions.

Of course, luxury can't be forgotten with options like soft close functions and a panoramic glass roof. Motivating the 5 series won't be a problem, as the new engines are more powerful and fuel-efficient with a range from two-litre to three-litre TwinPower Turbo versions. All this goes into continuing the tradition of making the 5 series the class standard when it comes to a sporty driving experience.

ATL Automotive expects the new 5 series will continue to replicate its global success in Jamaica in terms of sales. It is only second to the best-selling 3 series.

“We're starting with the diesel and gas models. By next year we're looking at the hybrid and the M5,” Cripps added.

The 2017 BMW starts at just over $12 million.

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