Samsung launches new Galaxy A series

Observer writer

Wednesday, April 17, 2019

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Following new consumer behaviour that has seen a transition from the ego-centred “selfie era” of the early 2010s to the present “live era”, where spontaneous and collaborative communication has grown and gained prominence, Samsung has announced the new Galaxy A series, designed for the way smartphone users connect today.

The new A series features six new devices, and Samsung recently made the announcement at a mega event for Latin America in So Paulo, Brazil. Mobile product manager at Samsung Electronics, Gianmarco Leri was very positive about the successful occasion.

“We portrayed the full line-up of the devices,” he said. “Everybody was super excited about what we are bringing to the table.”

The Galaxy J series is no more and Leri explained that the new A series is a consolidation of the J series and the A series. This line of Samsung devices consists of the A10, A20, A30, A50, A70 and A80.

According to Leri, some of the features from Samsung's premium devices have been pulled into the A series so that users can have premium-like experiences. Just like Samsung's premium smartphones, all of the A Series phones will have screens bigger than six inches to provide users with the same cinematic feel as high-end devices.

“These phones have super AMOLED screens, powerful batteries, and camera features,” he revealed. “The A50, the A70 and the A80 have in-display fingerprints. The A80 is going to come with a camera that you switch to the top and it turns around. It is a rotating camera that will be the ultimate selfie camera.”

The Galaxy A10 and A20 are entry-level smartphones available in three colours. The Galaxy A10 features a 6.2-inch HD+ Infinity display and easy, one-handed navigation, while the A20 features a 6.4-inch AMOLED HD+ Infinity display, dual rear camera and ultrawide lens which captures moments without leaving anything out.

The Galaxy A50 and A30 offer enhancements for mobile heavy-users who only need the basic functions of a device. The A50 features premium camera features, long battery life, fast charging, and Infinity-U display. The A30 is well suited for those who are on the go every day. It is equipped with a quick-charging, powerful 4,000mAh battery.

“Right now we have the A30, the A50, the A20,” Leri stated. “In June we will have the A70 and then later on we will have the A80. The reviews that we are getting right now from the A30 and the A50 are very, very good.”

The Galaxy A70 will arrive with a 6.7-inch screen with an Infinity-U display, the largest screen in the Galaxy A series. With this screen, users will have an even more immersive experience in their daily activities. The device will be available in four colours – blue, black, white and coral – with iridescent effects revealing several coloured tones depending on light reflection.

The Galaxy A80 is designed with the first rotating camera from Samsung. When the user selects the “Selfie”mode in the camera app, the three rear cameras automatically rise from the back of the phone and rotate, delivering high-quality images with the same high resolution. The device's main camera features 48MP, plus a 3D-depth camera which offers Live Focus for videos, thus giving more depth to the image. The ultra wide lens captures photos at the same viewing angle as the human eye. The device also features “Super Steady” mode for video recordings, helping the user to record stable videos effortlessly.

Leri emphasised that these A series devices which offer a variety of premium-like features will offer consumers good value for their money, and he is optimistic about the market's reception to the new products as Samsung is already receiving positive feedback from users.

“We are really working to bring to the people what they want at a good market price,” he insists. “We are glad that we are meeting the goals and expectations of the public and the clientele, and they are happy with it.”

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