Mastercard, CHTA launch tourism insights platform

Business

Mastercard, CHTA launch tourism insights platform

Friday, May 08, 2020

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Mastercard and the Caribbean Hotel and Tourism Association (CHTA) have launched a tourism insights platform looking at travel trends from search to in-market spending for Dominican Republic, Puerto Rico and Jamaica

The platform provides CHTA and the industry with trend line and comparative data particularly regarding consumer spending patterns.

From the moment a visitor types a destination into a search bar, to when they post a tweet during their trip, the platform will identify trends incorporating publicly available search engine trends and aggregated purchase trends in one easy to use platform.

“At a time when the travel and tourism industries are facing unprecedented challenges, hotels, restaurants and governments are looking for greater insights to help with their ongoing planning efforts,” stated John Munoz, vice-president, Business Development, Mastercard. “This is part of our continued commitment to support and strengthen economies throughout the Caribbean.”

The platform will examine key touchpoints in the travel funnel, identifying trends like total searches for a specific market, cross-border purchasing trends and social media comments.

“The Tourism Insights Platform broadens the intelligence spectrum, providing in one location metrics which allow for a deeper understanding of consumer behaviours and comparative markets. This helps destinations and industry stakeholders to make more informed decisions, aimed at yielding a greater return on their marketing investments,” said CHTA CEO and Director General Frank Comito.

Decision-makers can leverage this access to relevant, smart data and tourism insights to reach their “ideal” tourist, increase efficiency, and optimise their marketing investments to maximise return on investment.


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