Mastercard, CHTA launch tourism insights platform


Mastercard, CHTA launch tourism insights platform

Friday, May 08, 2020

Print this page Email A Friend!

Mastercard and the Caribbean Hotel and Tourism Association (CHTA) have launched a tourism insights platform looking at travel trends from search to in-market spending for Dominican Republic, Puerto Rico and Jamaica

The platform provides CHTA and the industry with trend line and comparative data particularly regarding consumer spending patterns.

From the moment a visitor types a destination into a search bar, to when they post a tweet during their trip, the platform will identify trends incorporating publicly available search engine trends and aggregated purchase trends in one easy to use platform.

“At a time when the travel and tourism industries are facing unprecedented challenges, hotels, restaurants and governments are looking for greater insights to help with their ongoing planning efforts,” stated John Munoz, vice-president, Business Development, Mastercard. “This is part of our continued commitment to support and strengthen economies throughout the Caribbean.”

The platform will examine key touchpoints in the travel funnel, identifying trends like total searches for a specific market, cross-border purchasing trends and social media comments.

“The Tourism Insights Platform broadens the intelligence spectrum, providing in one location metrics which allow for a deeper understanding of consumer behaviours and comparative markets. This helps destinations and industry stakeholders to make more informed decisions, aimed at yielding a greater return on their marketing investments,” said CHTA CEO and Director General Frank Comito.

Decision-makers can leverage this access to relevant, smart data and tourism insights to reach their “ideal” tourist, increase efficiency, and optimise their marketing investments to maximise return on investment.

Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at




1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed:

6. If readers wish to report offensive comments, suggest a correction or share a story then please email:

7. Lastly, read our Terms and Conditions and Privacy Policy

comments powered by Disqus



Today's Cartoon

Click image to view full size editorial cartoon