Daybreak was sizzling

by Kevin Jackson
Observer Writer

Saturday, October 20, 2018

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It had all the right ingredients for success — great music, gorgeous ladies, awesome food and a well-executed social media and marketing plan. Daybreak, held last Saturday at Grizzly's Plantation Cove in Priory St Ann, was a sizzling affair.

Scheduled to run from 6:00 am to 12 noon, patrons began trickling into the venue just after 10 o'clock. By 11:30 am the venue was bursting at the seams as patrons scurried to dance up a storm. Others had their fill of scrumptious dishes being served.

Disc jocks including DJ Mario, Richie RAS, the duo Miami Dream Team, Coppershot Music's DJ Cyclone, and Chromatic Live ensured there was never a dull moment. Armed with a large cache of hits, the musical mix masters worked up a storm in their bid to keep patrons entertained.

“The idea of Daybreak is to bring a high-energy breakfast party and put our local Jamaican mix to it. We have a specific target market that loves high fashion and new fun things to do,” said co-promoter Rory McPherson of the Network.

McPherson added, “We are fresh off our New York staging, which, was a massive success. And its all about our patrons that keeps us going; they love the new vibe that we are bringing. What worked today are a number of factors. The Ocho Rios weekend has been dead for a while, and patrons have been looking forward to this event. The support from the patrons was definitely the highlight of the party.”

Fabian O'Hara, promoter of the 90s event, Recall was among those in attendance.

“This event is something different. You're accustomed to going to a party at night and this is a breakfast party. You come out early and dress up to have a good time. Look at the ladies here! Its a good look,” said O'Hara.

He continued, “The DJs are on point, the food is always good, and the vibe and the energy is another level. I enjoyed it.”

Rajiv Punancy, former promoter of the series Bills and who now resides in Canada, said Daybreak couldn't miss him.

“Being a promoter and also a patron, you have to go to an event that is worthwhile, and this is one of them. It's been good; the vibe is nice and so too is the food. For a breakfast party to really work, the food has to be good,” said Punancy.

Miss Jamaica World 2017 finalist Jeneque Pinnock looks forward to seeing her friends and having a good time at Daybreak.

“I always come to Daybreak and this is an event that just couldn't miss me. When you come here you see all your friends and the vibe is good, and the food is awesome — so for me, its a win win,” said Pinnock.

Among those spotted partying up a storm at Daybreak were footballer Leon Bailey, track and field star Asafa Powell, Lav Lawrence — brother and manager of dancehall star Aidonia, and promoters representing the party series Ratingz.

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