Sumfest goes social

Observer senior reporter

Sunday, May 26, 2019

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The Get Social Awards is the latest initiative being employed by the organisers of Reggae Sumfest in an effort to promote the annual music festival.

This award scheme is the second in as many years staged by Downsound Entertainment which produces Reggae Sumfest. Last year they introduced the Inspire Awards to recognise some of the pioneers of reggae music and those who have made a positive contribution to the local music industry.

According to head of Downsound Entertainment Joe Bogdanovich given the plethora of award shows which are currently being held, it was thought that the time was right for a change.

“We did the Inspire Awards last year and that was great. Even though we did not have a lot of people turning out it was great for the industry. But when we looked at the scene this year there have been so many other shows... IRAWMA just returned to Jamaica after many years, we realised there was time for a change. We looked at what was happening out there and picked up on the strong influence that social media has these day, so we came up with the Get Social Awards which is definitely something more contemporary,” he told the Jamaica Observer.

The Get Social Awards features an online-based voting mechanism. The awards seeks to pay tribute to the best of Jamaican and Caribbean social media by recognising influencers, companies and organisations on Facebook, Snapchat and Instagram. Persons are asked to vote for their favourites in 37 categories which come under five broad headings — Music, Food & Drink, Lifestyle, Social and Entertainment.

Among the categories in music are Best Female Dancehall Artiste, Best Male Dancehall Artiste, Best Producer, Best Breakout Artiste (male and female), and Best Dance Song. Under Food & Drink the categories include Best Coffee House, Best Caterer and Best Bar. For Lifestyle the public is being asked to vote on Best Hotel Brand, Best Canabis Cafe and Best Breakfast Party. The Social category includes Influencer of the Year, Best Social Outreach and Best of Jamaica (Brands). The awards which fall under entertainment are Blogger of the Year, Sports Personality and Kids Star. Among the nominees in the various categories for the Get Social Awards are Miss Kitty, Sandals, Usain Bolt, Majah Hype, Aidonia, Shenseea, Popcaan, Chronixx, Rituals Coffee Shop, Margaritaville, Epican, Tanto Blacks, Shaggy and Friends, and Wray & Nephew.

“More than 25,000 people have responded and over 8000 have voted which is very important. This is such a great promotion in the run up to Reggae Sumfest. it show the power of social media these days and how influential this form of communication is.” he continued.

The Get Social Awards will be handed out an exclusive, invitation-only event set for June 29 at the offices of Downsound Entertainment in the Corporate Area.




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