YowLevite aims for mainstream

Observer writer

Monday, October 22, 2018

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Most university students in their final semester are excited about graduation, but up-and-coming producer Keron “YowLevite” Young is more focused on his first EP effort, which he hopes will be his launch pad into the music business.

The project, titled 'From the Tropics,' is set for release by mid-march next year. Young shared that five of the six tracks have been completed. The songs have been recorded at Big Yard Studios, where Young hopes to become a resident producer after the release of the project.

“Over the past 5 months I've been under the guidance of Robert Livingston of Scikron Entertainment,” he said. “He has really encouraged me to not only develop my talents, but to establish myself as a businessman in the industry as well.”

The student of the University of the West Indies, majoring in computer science, says he got caught up with music since high school when a friend introduced him to FL Studio, a software suite used to make beats.

“I started by making rhythms and sharing them with friends until I got good enough to have persons feature of them,” he recalled.

“I think I gravitated more towards music production over any other aspect of the business because I recognise and understand the importance of it. It is the 'make or break'. A professionally and perfectly executed production can cover any other flaw in any piece of musical art created and similarly, poorly executed production can make the best of talents come off as the worst.”

“I've been doing a lot of work under the quiet,” he shared. “I've made riddims for the likes of Tommy Lee Sparta on the song Pree Who, which was produced by PantaSon. I've also worked with Symatic, DBurnz and others to be announced soon.”

The deCarteret College past student, who serves as student brand manager for the UWI Mona Campus for Durex condoms, says he had originally planned to start his own label after completing university, but had to fast-track those plans. “I spent most of my free time making beats and doing remixes, so I decided to sell the tracks I've worked on to help me finance myself through school.”

So far Young said he can confirm that artistes DBurnz and Torch are on the EP, but promises that work is being done with some other major acts whom he doesn't want to name until closer to the release date.

“My aspirations after the release of the EP are that it will get a lot of traction, both locally and internationally, and will cause a spark on the dancehall scene — and that standard of my work will allow persons to be willing to work with YowLevite,” he said.

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