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Bartlett says regional multi-destination tourism framework on track

Wednesday, September 19, 2018

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KINGSTON, Jamaica — Tourism Minister, Edmund Bartlett, says that the development of a Caribbean multi-destination tourism framework is on track.

Bartlett, speaking at a recent media briefing at the University of the West Indies in Mona, St Andrew, said that Jamaica has signed Memoranda of Understanding (MoU) with Cuba, the Dominican Republic and Mexico, and the parties are scheduled to meet later this year to “start hammering out a product for the market”.

The multi-destination strategy is one of three legacy outcomes from last November's United Nations World Tourism Organisation (UNWTO) global conference in Montego Bay.

According to the tourism minister, public/private partnership is pivotal to the success of the multi-destination arrangement.

“We need collaboration between the Government and private sector… that is, our hotels, tour operators and airlines. We need to have a clear understanding as to the policies that are going to have to be harmonised and the synergies that need to come together to enable seamless movement of visitors within the countries that have agreed to have multi-destination activities,” Bartlett said.

Other targets contained in the 15-point Montego Bay Declaration, include the development of small and medium-sized tourism enterprises as a critical ingredient for job creation and inclusive growth, and the establishment of a Global Centre for Tourism Resilience and Crisis Management.

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