CIBC appeals to credit card customers to donate to charity

Monday, September 10, 2018

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CIBC FirstCaribbean International Bank is urging its customers to support charitable organisations by donating points earned from using their credit cards.

The bank's managing director, Nigel Holness, made the appeal on the occasion of a back-to-school treat The Salvation Army staged in Jones Town on August 31. CIBC helped finance the event, which provided backpacks and various school supplies for 100 children.

Holness said then that the bank was extremely pleased to be able to support the initiative in light of the Salvation Army's continued work in the community.

With regard to the credit card points, Holness pointed out that Visa Gold and Visa Bizline credit card customers earn points from using their credit cards, which they may redeem for benefits like cash back, travel, e-gift vouchers, or donations to charity.

“Our bank has a number of charities listed as possible options for cardholders to aid the less fortunate or support the environment, and we are encouraging them to donate their points to the Salvation Army, The Jamaica Environmental Trust or Missionaries of the Poor.

“Our bank's credit cards give our customers access to credit so that they could conveniently purchase what they require now and pay later, and we feel certain that they would also want to help others in need,” he said.

Major Marcia Morris, divisional director for Women's Ministries, Eastern Division of the Salvation Army, noted that the organisation is very active in the Jones Town community where the Salvation Army Jones Town Church hosts a number of Bible-based and educational programmes. In addition to its back-to-school treat, the Salvation Army also concluded a Vacation Bible School at the end of August.

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