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Jamaica to lead development of Caribbean Tourism Innovation Centre

Tuesday, April 17, 2018

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FOLLOWING presentation of a plan to establish a Centre of Tourism Innovation through the Tourism Enhancement Fund (TEF), Jamaica was asked to lead the development of a similar centre for the region, the Ministry of Tourism has said.

“Jamaica is excited as we are honoured to be asked to establish this centre, especially given the fact that we ourselves have created the Jamaica Centre of Tourism Innovation. Our presentation was well received and has gone a long way in helping to establish Jamaica as a leading destination in the development of smart tourism,” Edmund Bartlett, the tourism minister, is quoted in the news release.

The announcement was made during the 63rd meeting of the United Nations World Tourism Organization Regional Commission for the Americas (CAM) in Asunción, Paraguay.

Bartlett noted that the new model of TEF, restructured to operate as Jamaica's Centre of Tourism Innovation, will “create the added value that the industry needs to go one step further, by being ahead of competition and defining the new ways in which Jamaica is going to remain top-of-mind in the industry”.

The restructured TEF will include new divisions such as the Tourism Linkages Network, the Jamaica Centre of Tourism Innovation and the Craft Development Institute. The release said it will also include a Data Analytics Division, which will use big data to monitor new trends in the industry globally to guide decision-making within the ministry.

Bartlett also shared that he provided members of the CAM with an update on the development of the Global Centre for Tourism Resilience and Crisis Management, which TEF's Centre of Tourism Innovation has also been charged to assist with data management.

“Today, the Americas accepted the presentation on the Resilience Centre as a critical programme which the world is being encouraged to support,” said Bartlett.

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