Music

Adonvi says it's not about hype

BY KEVIN JACKSON
Observer writer

Friday, July 12, 2019

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Deejay Adonvi believes dancehall music is not what it used to be. He is encouraging his peers to get back to basics.

“Right now, there's space in dancehall an' every artiste doing their thing. I am not knocking anyone and wha' it is that they are doing. However, we need to get back in the belly of dancehall. The hardcore stuff is not there, but it is what it is,” he told the Jamaica Observer's Splash.

Adonvi added that artistes not flooding the market with songs can ensure a long music career.

“Is a whole heap a work wi a put een. It's not necessary to flood the market an' I am not concerned about money. I want to have a lasting career in music an' become a household name,” he said.

Born Joseph Douglas, he initially lived in Richmond Park, Kingston before relocating to Waltham Park Road, where he has received strong support.

“Right now, di support from Waltham loud. Di streets buzzing with my latest song A Nuh Di Hype an' it has motivated me to continue di work,” said Adonvi.

The 24-year-old, who attended Excelsior High School, recalls that music was not his first priority.

“I was a book person. I took studies very serious an' I never saw music as a career. Di journey hasn't been an easy one but I am at a space where I take what I am doing seriously an' I am happy that people are accepting the music as well.”

A Nuh Di Hype is produced by Orville Mattison of YB Productions. Flavour, Active and Toll Road, are also recent singles from Adonvi.


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