Sports

'A solid partnership!'

Samuda hails groundbreaking deal between JGA, US-based Alpha Factor

Sunday, May 26, 2019

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On Sunday, May 19, the Jamaica Gymnastics Association (JGA) announced a ground-breaking partnership with international gymnastics brand Alpha Factor.

The international brand has outfitted some of the top athletes and top nations in the sport and chose to partner with Jamaica based on the recent successes that the sport has enjoyed and the promise shown by athletes.

President of the Jamaica Olympic Association (JOA) Christopher Samud,a who brought greetings at the press conference held by the JGA to announce the partnership, hailed the move as a very important one in sport in Jamaica.

“It is indeed my pleasure to bring greetings this morning on an occasion which I think is absolutely important in the life of sport. The Jamaica Olympic Association has always indicated that it is in the business of building solid partnerships and this partnership that we are witnessing this morning is in fact a solid partnership.

“A solid partnership that will not only benefit our young athletes who are upcoming and who have the aspiration to represent their country, but it is also beneficial as it is now a game changer in sport,” noted Samuda.

He lauded JGA president Nicole Grant-Brown for her transformational achievement.

“We have been encouraging associations to build a business model because sport is now a business and whereas the Jamaica Olympic Association offer tremendous support in terms of training, in terms of technical assistance, in terms of supporting teams going abroad, associations must now begin to become self-sufficient and this is what we encourage.

“So I want to congratulate the Gymnastics Association in having the foresight and having the aggression in establishing this partnership, a partnership that will benefit our young ones, a partnership that will be exemplary in terms of sport administration and sport management,” he noted.

Samuda said that there should be no limits placed on the young athletes, but that they should be encouraged in the pursuit of excellence.

“What we need to do is encourage our young children, aspirations they have and we must motivate them to realise those aspirations. There is nothing that is a ceiling for them. You have had the opportunity now, you must make wise that opportunity. You must translate that opportunity into efforts that will bring your country pride and glory on the international scene,” Samuda said.

The JOA boss also hailed the role played by parents and encouraged them to do even more to safeguard against outside negative influences that can derail the path of the young children.

“I want to congratulate the parents because we often forget the parental support in terms of the achievements of our young athletes.

“We all know that sadly, the home has broken down, what we need to do is to restore the home because it is in that environment the children know how to learn what is wrong, what is right. Build our integrity of character, learn how to go beyond the incredible in terms of performance and more importantly they learn how to love, love themselves, love their fellow athletes and love the sport that they represent.

“So the parents play an inspirational role in not only shaping and molding our children so that they can facilitate the aspirations but critically you are the determinants of their path and therefore we must restore the home in sport.

“Too often our young athletes go astray, partly because there is no support in the home so let us play that role the extended family is the Jamaica Olympic Association family and we speak directly to our athletes and we speak directly to our administrators but there can be no substitute for parental love, affection and motivation,” he said.

In closing he congratulated and encouraged Grant-Brown to continue to build the association.

“Congratulations, well done, you have transformed the business model of this association in keeping with what we have mandated for associations and what I can only say to you is continue to do what you do in the interest of our young children and in the interest of the sport, congratulations,” he ended.

– Dwayne Richards


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