Reggae Girlz empowered by Alacran Foundation

Monday, September 03, 2018

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After being disadvantaged by a lack of sponsorship over the years, Jamaica's women's football programme has received a significant boost courtesy of Bob Marley Foundation and Alacran Foundation.

Alacran Foundation is the philanthropic arm of the Alacran Group, which has a partnership with the Bob Marley Foundation, and when looking for a worthwhile cause outside of music to sponsor, the Reggae Girlz were the perfect fit.

The link between the two entities has assisted the Reggae Girlz programme — championed by global ambassador for Jamaica's women's football Cedella Marley — in a number of ways, including pre-tournament camps and access to proper training facilities.

Caroline Garcia, operations executive of Alacran Foundation, is happy about the partnership with the Bob Marley Foundation and the Reggae Girlz

“We were lucky to partner with the Bob Marley Foundation, through Cedella and Rohan Marley. Cedella is the ambassador of the Reggae Girlz and when looking for projects in the island, Cedella said 'I have the perfect fit for you'.

“We jumped on board because we are all about women's empowerment. Through sports, women and youth in general can achieve great results in their lives,” said Garcia.

When asked about the team's performances, Garcia had nothing but praise for the girls.

“It has been amazing seeing the girls. I have seen videos of the girls playing, but seeing them these last two matches, I've seen the strategies that they use. Absolutely amazing.”

The general sentiment from the entire Reggae Girlz team is of gratitude. They believe the sponsorship comes at a time that is crucial to the team ahead of competition in the Concacaf Caribbean Women's Qualifiers.

Head coach of the Reggae Girlz, Hue Menzies welcomed the support from Alacran Foundation and appealed to corporate Jamaica to come on board and support the girls.

“The sponsorship has been great. In Jamaica, corporate needs to understand that these are smart girls — you got kids here from Harvard, Cornell......good schools. We're not bringing anything different in Jamaica. You've got to come out and appreciate what we have,” Menzies noted.

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