Style Observer

SO SPOTTED — Bianca Michelle Bovell

Sunday, March 25, 2018

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Who? Bianca Michelle Bovell

Where? At the Spanish Court Hotel

Back story... Bovell has returned (home) once more! This time from the United Kingdom where she has just completed a Master's degree in Luxury Brand Management from Regent's University London.

A graduate of the prestigious Savannah College of Art and Design, Bovell is now focused on contributing to the growth of Jamaican craftsmanship and design culture. She hopes to build her brand with a strong sense of social and environmental responsibility. Jamaica's environment and people have always been a powerful inspiration for her work.

And what of her Designs BIMI? Are there plans to launch a new collection?... I have shifted my focus from Designs BIMI to explore more the homeware side of things which my clients would have got a small taste of from the previous collections.

Plans are in the works for the launch of Norbrook Home, an entirely new Jamaican homeware brand, inspired by the “land of wood and water”: the pieces being a direct reflection of Jamaica's raw and natural beauty.

I see the current landscape as fertile ground for me to carve out my own niche (pun intended). I have lived away a total of 10 years, between the USA and the UK to one day return home with the experience and knowledge necessary to add my part to Jamaica's art and design progress.

I feel the urge to jump right in but... I have to feel things out. I have to soak up what's new and different and get used to it all again. Many changes have taken place in the design industry since I was last living and producing at home. I'm excited to get my toes wet and contribute to the positive, progressive, changes taking place.

As a young Jamaican artist I am influenced by... my childhood and country, as well as my fellow peers in the creative community.

I am saddened by the passing of noted sculptor Gene Pearson. I collaborated with him in 2014 on my homeware collection. What I learnt from him was that trial and error is the best path to success. Every mistake along the way is a good lesson learned.

And this I will carry with me... Collaborating with Gene was an invaluable learning opportunity and life experience. Creative collaboration is a crucial part of growing our industry.

I am eager to contribute and... will be knocking on the doors of the Edna Manley College of the Visual & Performing Arts to hopefully share my knowledge of the craft with aspiring designers. Giving back to the people of Jamaica and its creative community is a core purpose of my work.

I have my sights set on our local craft... There is so much more that needs to and can be done to upgrade our local, as well as tourism offerings. Jamaica has so much artistic talent to share with the world!

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