Business

Diaspora investor Judith Edwards making waves

BY BALFORD HENRY
Senior staff reporter
balfordh@jamaicaobserver.com

Sunday, September 02, 2018

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The Jamaican diaspora has been identified as one of the island's greatest resources, in its efforts to achieve developed country status by 2030.

For this reason, the government has been exploring creative ways to tap into that resource. Fortunately, the country's sustained macroeconomic stability and improved ratings by agencies such as S&P Global and Moody's is gradually encouraging diaspora members to funnel money back into the Jamaican economy, not through remittances, but via investments.

Founder of Kymera Jamaica Ltd, attorney-at-law Judith Edwards, is one such member of the diaspora.

A citizen of both Jamaica and the UK, Edwards lived most of her life in the UK, but always maintained very strong ties to her homeland. So much so that she has sought to serve her fellow countrymen in any capacity necessary wherever she goes. Currently resident in Panama, she has served as the Jamaican Honorary Consul in that country since 2013.

She also began the international Reggae festival Panama Utopia Music Fest in 2017, to further spread the global influence of Jamaican Music. The festival has featured well -known Jamaican artistes such as Shaggy, Beenie Man, and Konshens.

In her role as Honorary Consul, she nurtures trading links between Jamaica and Panama, in particular to guide and assist businesses based in Panama to seek out business opportunities in Jamaica and vice versa.

To this end she has helped several businesses, in both countries, to achieve those goals. It therefore seemed only natural for her next move to be investing her own money in her homeland.

Earlier this year, she decided to become involved in Jamaica's growing tourism industry, by establishing Kymera Jamaica Ltd, a company which is bringing the exciting environmentally friendly jet body board experience to Jamaica.

Commenting on her role in expanding Jamaica's tourism product, Judith stated that her decision to start Kymera Jamaica went far beyond just patriotism, it was a sound business investment.

“The Jamaican tourism industry is booming; there are new hotels and other facilities coming online constantly, and arrivals are increasing. It therefore makes sense that the number of fun and safe activities available for tourists must also increase. But it's not only aimed at tourists, anyone looking to take a break and have some safe, active fun has one more option,” she noted.

Rebranded Jam Trill Body Boarding for the local market, the activity is both fun and environmentally friendly, and is now available for rent islandwide for both locals and tourists.

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