Food

Best New Product 2018 - Nominee: Nescafé Dolce Gusto

Nestlé Jamaica Limited Address: 1 South Street, Ferry Pen, St Andrew Website: www.nestle.com.jm Tel: 926 - 1300

Thursday, May 03, 2018

Print this page Email A Friend!


Our major challenge is... low per capita consumption of coffee in Jamaica. We have one of the lowest rates of coffee consumption in the Americas.

 

This product became available to the public in... January 2018.

 

The response to Nescafé Gold has been... extremely encouraging; this is mainly due to the more intense and smooth flavour along with its richer aroma than other variants in the market.

 

Our core customers are... aspirational full-time, middle- to high-income earners who want the best for themselves and are very comfortable indulging in the finer things of life.

 

Future plans include... the introduction of additional formats to the market to fit a variety of premium beverage needs.

 

Our first breakthrough came when... Nestlé Jamaica got the approval to take this premium product to the market because a number of our partners and consumers had been requesting this.

 

Jamaicans should support this product because... this is premium quality coffee, created with care for the moments that matter.

 

Our products are successful because... Nescafé is the global leader in coffee and has gathered all its expertise gained over the years of making high-quality products.

 

If we knew then what we know now... we would have widened the retail pool from which consumers can get this wonderful product. However, we have since made it available to more retailers islandwide.

 

ADVERTISEMENT




POST A COMMENT

HOUSE RULES

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT

Poll

ADVERTISEMENT
ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT